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Clay integration

Integrate Scribeless with Clay to source address data and send handwritten mailers to B2B prospects in the US, UK and Europe.

Updated over 2 weeks ago

Connect Scribeless to Clay to send personalized handwritten direct mail to prospects by leveraging Clay's powerful data sourcing capabilities.


Clay's Official Playbook

Clay has created a comprehensive playbook for integrating with Scribeless:

We recommend following Clay's official documentation for the most up-to-date and detailed integration steps.


Finding and Validating Address Data Using Clay

Clay provides powerful data enrichment capabilities to source and validate address data for your B2B prospects. When creating your table in Clay:

  1. Use the person and company enrichment features to gather contact information

  2. Create formulas to parse and format address data correctly

  3. Validate addresses where possible to ensure deliverability

To properly format addresses from Clay's enrichment, use the following formula to split address components:

Copy{{Address}}?.split(",")?.[0]

Watch our step-by-step tutorial on finding and validating address data in Clay:


Quick Integration Overview

Prerequisites

Before setting up your Clay integration:

  • Scribeless Account: Create an account and generate an API key in Settings > API Keys

  • Template: Create a template for your handwritten sends

  • Recurring Campaign: Set up a recurring campaign (initially in "Pending" status)

Key Integration Steps

  1. Create your Scribeless template and campaign

  2. In Clay:

    • Set up your prospect list with proper address formatting

    • Add an HTTP request column with these settings:

      • Method: POST

      • URL: https://platform.scribeless.co/api/recipients

      • Headers: X-API-Key with your API key, Content-Type set to application/json

    • Configure the JSON body with your campaign ID and recipient data

Campaign Status for Testing and Production

  • Pending Status: Use for testing without sending actual mail

  • Ready Status: Activate when ready for production sending

For detailed integration steps, address formatting guidance, and best practices, please refer to Clay's official playbook linked above.

Need Support?

Any integration questions? Reach out through our live chat or contact our support team at [email protected].

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