Learn definitions about terms used in the Scribeless platform, documentation and site.
A
Archived: A status for templates or campaigns that have been moved to archive. Archived items are not deleted but are hidden from the main view to keep your workspace organized.
Assets: Media resources used in templates and campaigns, including images, logos, signatures, and other visual elements that can be incorporated into handwritten notes.
B
Batches: Groups of recipients scheduled for production together. This is part of how Scribeless organizes your mailings for efficient production.
Batching: The process in which the Scribeless team quality checks your added recipients and then sends them to the production team to be produced and shipped.
Bleed: The part on the side of a rendered PDF that gives printers a small amount of space to account for the natural movement of the paper during trimming.
Bulk shipping: A method of delivery where completed handwritten notes are sent in bulk to you directly rather than to individual recipients.
C
Campaign: A specific mail-out to a group of recipients based on a template. Campaigns define when and how personalized notes are delivered.
Campaign Types:
One-off Campaign: A single mail-out associated with a template and assigned a delivery method. This is a standard one-time order.
Subscription Campaign: A recurring campaign with a delivery method and template that continuously receives new recipients, typically via the API. These campaigns run automatically on a schedule.
Campaign Status: The current state of a campaign varies depending on campaign type:
For One-off Campaigns:
Pending: Campaign has been created but payment has not yet been completed
Ready to Ship: Campaign is paid for and awaiting processing
Shipped: Campaign has been processed and sent to recipients
For Subscription Campaigns:
Pending: Campaign has been created but is not yet active
Live: Campaign is active and processing recipients automatically
Paused: Campaign has been temporarily paused and is not processing new recipients
Carriers: Postal services (USPS, Royal Mail, Canada Post, FedEx, and DHL) used to ship campaigns, whether using direct mail or bulk shipping methods.
Crop marks: Lines printed in the corners of notes to show the printer where to trim the paper.
Custom field: A variable within a template that is personalized for each recipient, uploaded alongside name and address data to render unique content for each recipient.
D
Design Elements: Logos, QR codes, images, and other visual components that can be added to templates.
Direct mail: A method of delivery where Scribeless drops off each note to a local carrier with each unit already stamped, ready to go directly into the postal network.
Duplex: A printing term that indicates two-sided printing.
E
Envelope size: The dimensions of envelopes used in mailings.
F
Flows: A feature that connects QR code scans to your CRM, marketing platform, or other systems, enabling automated follow-up actions when recipients engage with your notes.
Footer: An area at the bottom of a template where you can add text in a standard font, typically used for contact information or website details.
H
Handwriting Style: The selected handwriting font (e.g., Arthur, Foster, George) that determines how text appears in your notes. These styles imitate the look of real handwriting using AI techniques.
I
Indicia: A printed artwork box in the top right-hand corner of an envelope indicating that postage has been paid by the mailer.
Integration: A connection between Scribeless and another application (such as Zapier, CRM, or CDP) that allows for automated data exchange and workflow.
Integration Import: Pulling recipients from connected platforms (e.g., Shopify) with automatic mapping of data fields to variables.
L
List cleaning: A process by which mailing list names are checked for accuracy of address, title, location, etc.
List (mailing list): Names and addresses of individuals and/or companies having a common specific interest, characteristic, or activity.
O
Order: An invoice for mailings. For one-off orders, it is sent post batching, and for integrations, it is sent every 30 days.
P
Paper size: The dimensions of the paper used in mailings, including:
Postcard: 4 x 6 inches
Half letter: 5 x 7 inches
Letter: 7 x 10 inches
A6: 105 x 148.5 mm
A5: 148.5 x 210 mm
A4: 210 x 297 mm
Platform: The web-based application that enables users to create templates, set up campaigns, manage billing, and view order statuses.
Postcard: An individual card mailed without an envelope.
PPI (Printed Postage Impression): A postmark used for account mailing; see also indicia.
Presort: A discount offered by carriers for those who prepare the mail ready for direct delivery by state or city.
Products: The physical formats available for handwritten notes, including letters, postcards, folded cards, etc.
Proof: First print or copy of a mailing piece. A photograph prior to re-touching or cropping.
Q
QR codes: Square barcodes that can be added to your templates. Each code contains a unique URL that directs recipients to your website when scanned. When recipients scan these codes, you can see who engaged with your notes and when, allowing you to follow up with interested contacts at the right time.
R
Recipient: An individual receiving a handwritten note, with personalized contact information and custom field data.
Recipient Status: The current state of a recipient in the fulfillment process:
Ready: Recipient is ready to be processed
Shipped: Recipient's note has been shipped
Hold: The recipient has been placed on hold due to an issue with their information
Rendering: The process of generating a handwritten script into a merged PDF ready to be used in a mailing.
S
Simplex: A printing term that indicates one-sided printing.
T
Team roles: The role a user plays within a team account:
Admin: Has access to invite teammates and can manage all campaigns
Member: Can create campaigns but cannot invite new team members
Template: A saved design that defines the layout, content structure, and appearance of handwritten notes. Templates serve as the foundation for campaigns and can be reused.
Template Editor: A tool that allows users to design templates through drag-and-drop components, text inputs, and mapped variables.
Template Status: The current state of a template:
Ready: Template is available for use in campaigns
Deleted: Template has been removed and is no longer available
Template Version Status: The current state of a specific template version:
Draft: Template version is being edited and is not yet finalized
Published: Template version is finalized and available for use in campaigns
U
Undeliverable: A mailing piece returned as undeliverable due to an incorrect name or address.
User: The person using an account with Scribeless.
V
Variables: Placeholders in templates that get replaced with recipient-specific data. Variables enable personalization of handwritten notes.
Variable Modifiers: Formatting options that control how variable data appears in templates, including text formatting (uppercase, lowercase, proper case) and advanced operators for conditional logic and string manipulation.