QR codes are a powerful feature that allow you to track recipient engagement with your handwritten notes while providing a seamless way for recipients to connect with your digital content.
How does the QR code component work?
When you add a QR code component to your Scribeless template:
It uses the sqr-co.de domain for redirection
Each code has a unique identifier that tracks back to the specific recipient
It redirects recipients to your specified destination URL
It captures valuable engagement data for your campaigns
It can be customized to match your design aesthetic
Adding QR Codes to Your Templates
Access the Template Editor: Open an existing template or create a new one
Add Elements to Your Design: Look for the QR code option in the design elements
Position Your QR Code: Drag and drop the QR code to your desired location (as shown in the demo, you can place it in the bottom right corner)
Set the Destination URL: Enter the URL where recipients will be directed when they scan the code
Adjust Size and Position: Make sure the QR code is clearly visible and properly sized for easy scanning
Customization Options
Scribeless offers customization options for your QR codes:
Size Dimensions: Adjust the width and height to fit your design
Position: Place the QR code where it works best with your layout
Color Options: Customize the appearance to match your branding
Style Variations: Choose from available style options to match your design aesthetic
Tracking and Analytics
One of the most valuable aspects of QR codes is the ability to track recipient engagement:
Scan Tracking: Monitor when your QR codes are scanned
Recipient Data: Connect scan events with specific recipients
Campaign Performance: Measure engagement rates across different campaigns
Event Log: Access a timeline of all QR code scans
Viewing QR Code Analytics
Navigate to your Dashboard
Access the event log section where QR code scans are recorded
View scan activity for all campaigns or filter by specific campaigns
See which recipients have engaged with your content
Identify high-intent prospects for follow-up
As mentioned in the demo: "We can see when people have scanned their QR codes, when they're high intent, and when our sales team, marketing team, customer service team should be reaching out to recipients post scan of the QR code."
Best Practices for QR Codes
Clear Call-to-Action: Include text near the QR code explaining what happens when scanned
Test Before Sending: Always test your QR codes to ensure they redirect correctly
Strategic Placement: Position QR codes where they're easily noticed and scanned
Valuable Destination: Direct recipients to content that provides clear value
Mobile-Optimized Landing Pages: Ensure destination pages work well on mobile devices
QR Codes with Flows
For more sophisticated engagement tracking and automation, Scribeless offers Advanced Flows functionality:
What Are Flows?: Flows allow you to feed QR code scan data back into your CRM, CDP, or marketing platform to trigger follow-up actions
HTTP Requests: QR code scan data can be sent via HTTP requests to your systems
Integration Possibilities: Deliver email, text, and call campaigns triggered by QR code scans
Automated Workflows: Create sophisticated workflows based on recipient engagement
Requesting Access: Advanced Flows functionality needs to be enabled specifically for your account. To request access to this feature, please email [email protected] with details about your integration needs.